TRADES UNION CONGRESS
Solo-shot and directed campaign filmmaking amplifying workers' rights, fairness and social justice.
9 MILLION VIEWS ACROSS TIKTOK & INSTAGRAM
Solo-shot and directed by Built Different Media to amplify 72 workers protesting unfair dismissal by HelloFresh.
OUR VIDEO WENT VIRAL.
Built on a concept from the TUC, we solo-shot and directed a video that went viral: 9 million views across social platforms in just 48 hours, including 7 million on Instagram alone.
It hit a nerve so hard that HelloFresh threatened legal action against the TUC, forcing the video offline.
We consider that a win!
THE 3 FEATURED CAMPAIGN FILMS
Watch the 3 campaign videos produced for the Trades Union Congress.
HelloFresh Workers’ Dispute
The TUC brought us in to create a high-impact video amplifying 72 workers protesting unfair dismissal by HelloFresh. Generated 9M+ views in 48h.
ThamesLink In-House Cleaners
Visual concept calling for ThamesLink to bring cleaning staff in-house. We moved around a train taking our presenter on a journey finishing at King's Cross.
Aditya Chakrabortty Interview
Cut-down version of a longer 20-minute interview with Guardian senior economics commentator Aditya Chakrabortty on global economic policy.
CAMPAIGN COVERAGE & STILLS
Click any image frame to expand the campaign screenshot view.
