NSPCC MARATHON CAMPAIGN
We covered the London Marathon 2024 for the NSPCC, delivering high-energy, emotionally resonant video assets designed to drive brand awareness and future runner recruitment.
Braving unrelenting rain across five distinct London locations, our agile two-camera crew sprinted between spots using London bikes, the tube and taxis, hauling heavy gear while keeping equipment dry in the British weather.
THE BRIEF
Translating the determination and celebration of race day into story-led video assets.
The NSPCC required a high-energy, emotionally resonant video campaign captured during the London Marathon. The content focused on translating the determination and celebration of the day into inspiring, story-led video assets designed to drive brand awareness and future runner recruitment.
The brief required specific content delivery designed to build text animations, alongside emotive, documentary-driven content compiled from on-the-day interviews to showcase the diversity and deep personal meaning behind why people choose to run for the organisation.
WHAT WE DID
Pre-Production
Mapped key filming locations along the route (start line, cheer points, finish line), coordinated crew logistics and pre-selected priority runners to track.
Production Challenge
Sprinted between 5 London locations using London bikes, the tube and taxis in unrelenting rain, keeping gear dry while keeping pace with the race.
Filming on the Day
Fast-moving, on-the-ground coverage with lightweight stabilised setups, capturing authentic emotional interviews with NSPCC’s iconic green branding front & centre.
Post-Production
Suite of punchy social assets and master wrap-up video, delivering clean soundbites perfectly optimised for typography and text animation.
THE PRODUCTION TEAM
London Marathon 2024 Production
NSPCC MARATHON CAMPAIGN FILM
Watch the official wrap-up campaign film created for the NSPCC at the London Marathon 2024.
NSPCC London Marathon Wrap-Up
Emotionally resonant storytelling showcasing the runners, cheer points and personal determination behind fundraising for the NSPCC.
CAMPAIGN STILLS & MOMENTS
Click any frame to view full resolution campaign photography.
