LEWIS HAMILTON’S MISSION 44
A youth-focused organisation championing equity in STEM education and careers, founded by Sir Lewis Hamilton.
Combining video animation with 35mm medium-format photography to create fast-paced, youth-centred campaign cuts that inspire the next generation.
Opening Doors for Underrepresented STEM Students
Human-Centred & Youth-Focused
THE BRIEF
Being female-led, Built Different Media is proud to work with an organisation that shares our commitment to diversity and representing underrepresented voices.
We work regularly with Mission 44, providing production assistance, camera work and editing. The charity requires social media content to attract a younger audience to their programmes and drive engagement from fundraisers.
To maintain brand alignment, the content follows the visual identity created by Joyce Nicholls. We combine video animation with 35mm medium-format photography to create fast-paced cuts that appeal directly to the young people they serve.
By putting STEM students front and centre as role models, the videos show how Mission 44 opens doors for the next generation. The content is human-centred and youth-focused, letting the participants narrate their own stories.
THE PRODUCTION TEAM
Creative Collaboration for Mission 44
MISSION 44 CAMPAIGN FILMS
Watch the social-first campaign films, kinetic edits and STEM student role model stories.
Youth STEM Role Models
Fast-paced cuts and animation putting underrepresented STEM students front and centre.
Mission 44 Fundraiser Drive
Combining high-end 35mm medium format stills with moving video to drive engagement.
Participant Stories & Voice
Human-centred storytelling letting participants narrate their own educational journeys.
Opening Doors in Tech & Engineering
Punchy social media campaign created to attract younger audiences to Mission 44 programmes.
MEDIUM FORMAT PHOTOGRAPHY
Medium-format photography is a core element of Mission 44’s branding, giving the content a distinctively contemporary feel. By interjecting these high-end still images with moving video, we created fast-paced, kinetic cuts that keep the campaigns inherently human-centred, engaging and strictly on-brand.
Photos by Daisy Gaston, who frequently works with Built Different Media on our larger campaigns.
